"“how do you set your price?”Da próxima vez que ouvir alguém dizer que os empresários portugueses são os piores do mundo, pense nestes números.
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The response is mind-boggling. More than half of the firms surveyed just take prices from their competitors. A quarter use cost-plus, which is a terrible tool too. But at least it relates to some kind of real number from inside your own firm. 18% guessed.
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Eighteen percent guessed!
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And just over 20% based their price on data gathered from their own customers.
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At a minimum then, 70% of firms put no strategic thought at all into how they set prices, which, arguably, is one of the most important metrics in your business."
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Trecho retirado de "Here is Why Business Model Innovation is Powerful"
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