quarta-feira, julho 24, 2013

Acerca da qualidade dos empresários portugueses

"“how do you set your price?
.
The response is mind-boggling.  More than half of the firms surveyed just take prices from their competitors.  A quarter use cost-plus, which is a terrible tool too.  But at least it relates to some kind of real number from inside your own firm.  18% guessed.
.
Eighteen percent guessed!
.
And just over 20% based their price on data gathered from their own customers.
.
At a minimum then, 70% of firms put no strategic thought at all into how they set prices, which, arguably, is one of the most important metrics in your business."
Da próxima vez que ouvir alguém dizer que os empresários portugueses são os piores do mundo, pense nestes números.
.
Trecho retirado de "Here is Why Business Model Innovation is Powerful"

Sem comentários: