domingo, junho 09, 2013

Curiosidade do dia

"It is widely accepted that people prefer high ceilings to low ceilings. Lesser known, however, is that ceiling height can influence how people approach problem solving. Depending on the nature of the problem, ceiling height can either undermine or enhance problem-solving performance.
Conspicuous ceiling height — that is, noticeably low or noticeably high ceilings - promotes different types of cognition, with high ceilings promoting abstract thinking and creativity and low ceilings promoting concrete and detail-oriented thinking.
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For example, subjects in a high-ceilinged room could solve freedom-related anagrams (e.g., “liberation”) faster than those in a low-ceilinged room, but were slower to solve confinement-related anagrams (e.g., “restrained”) than those in the low-ceilinged room. A more practical example is an experiment in which two groups were asked to conduct product evaluations, one group in a high-ceilinged room and one in a low-ceilinged room. The group in the highceilinged room tended to focus on general product characteristics, whereas the group in the low-ceilinged room tended to focus on specific features."
E esta, hem!!!
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Quando entramos nas casas antigas, nos palácios, nos solares de outros tempos... uma das coisas que salta à vista é o pé-direito das divisões...
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Trecho retirado de "Universal Principles of Design" de William Lidwell, Kritina Holden e Jill Butler
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BTW, "The seminal work on the cathedral effect is “The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use” by Joan Meyers-Levy and Rui (Juliet) Zhu, Journal of Consumer Research, August 2007.

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