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"Your Product Is Just a Gateway
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Generally speaking, service-enhanced products command premiums and deliver superior customer experiences compared to their product-only analogs."
Another alternative to the traditional model of designing and manufacturing a suite of SKUs is to allow the consumer to become the product designer of customized products made to his or her specifications. This type of service offering is compelling for the customer because of the emotional attachment he or she develops with a product they had a hand in making."
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