- "60+ educational resources to teach yourself anything"
- "Coupon Sites Are a Great Deal, but Not Always to Merchants" (Moi ici: Este artigo devia fazer muita gente pensar a sério. Ainda ontem aproveitei a borla do Linic. Sou cliente do shampô há mais de 20 anos. Nunca mais tive casca. Não resisto a um "Leve 2 pague 1" sem lhes chamar tótós.)
- "Small Companies Teeter as Beijing Tightens Lending" (Moi ici: Pois é, a história das estratégias híbridas)
- "If as Albert Einstein observed insanity is “doing the same thing over and over again and expecting different results”, then the latest proposal for resolving the Euro-zone debt crisis requires psychiatric rather than financial assessment."
- "Não muito promissor"
segunda-feira, outubro 03, 2011
Macedónia
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http://mckainviewpoint.com/2011/10/attracting-customers-bad-for-your-business/
"Discounts hurt if what you have is of value. Sometimes you’ve just got to wait. Focus on your music instead of your marketing. Most people don’t like most things. And the best way to convince them they do is via quality and word of mouth.”
"It’s the same thing in ALL business: You don’t want everybody.
Focus on what matters. Create a distinctive product or service — and deliver an Ultimate Customer Experience ®. You can charge a fair price. Sure, you’ll lose some potential customers. However, the word will get out — you will develop advocates — you will win in the marketplace — and, most importantly, you will be profitable.
Isn’t that better than offering a coupon, which — in effect — tells customers, “You never have to pay full price here”?"
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