Macedónia

• "John Sculley On Steve Jobs, The Full Interview Transcript" (Tantos sublinhados!!! Resublinho estes: "What makes Steve’s methodology different from everyone else’s is that he always believed the most important decisions you make are not the things you do – but the things that you decide not to do."; "Here’s someone who starts with the user experience, who believes that industrial design shouldn’t be compared to what other people were doing with technology products but it should be compared to people were doing with jewelry"; "The other thing about Steve was that he did not respect large organizations. He felt that they were bureaucratic and ineffective. He would basically call them “bozos.” That was his term for organizations that he didn’t respect"; "But great advertising comes from great clients. The best creative people want to work for the best clients. If you are a client who doesn’t appreciate great work, or a client who won’t take risks and try new stuff, or a client who can’t get excited about the creative, then you’re the wrong kind of client.")
• "Serviced Apartment Ownership: The Next Investment Trend?" (Um novo modelo de negócio! Julgo saber de alguém no Porto que investiu com sucesso numa coisa parecida. Um hotel composto por apartamentos independentes e com todo o serviço de hotel.)
• "Sector agrícola português perdeu meio milhão de hectares no espaço de dez anos" (Como eu gostava que mostrassem quem está a ter sucesso, a produzir o quê e para quem. Isto de apenas escrever " actividade continua a não ser totalmente recompensadora. Apenas seis por cento dos agricultores obtêm o seu rendimento exclusivamente da actividade e 64 por cento declararam, no censo, que recebem pensões e reformas." É muito pouco, é muito básico. Se querem atrair gente para a agricultura, se querem atrair gente para o têxtil, não contem histórias da carochinha, contem as histórias das pessoas concretas que estão a ter sucesso)
• "The Best Industries for Starting a Business Right Now"
• "Why Is Business Writing So Awful?" (Escrito por um dos autores de Rework. A vida em Mongo requer paixão, alma, diferenciação, intensidade, não monotonia repetitiva e politicamente correcta.) E conjuga tão bem com este texto "Why Words Matter".
• "Use constraints to fuel your creativity" (Mais uma razão para pensarmos em clientes-alvo!)
• "The Number One Key to Innovation: Scarcity"
• "Study: Biking Infrastructure Projects Create More Jobs Than Auto-Based Initiatives"
• "Let’s Compete on Innovation Rather Than Patents"(Chamo a atenção para os parágrafos que se seguem a "In the tech world, patents don’t foster innovation; they inhibit it.")