A propósito da última conferência de imprensa do Fórum para a Competitividade, onde as medidas sugeridas são generalistas e transversais, sem qualquer relação com a heterogeneidade competitiva das empresas, alguns reparos que destaquei do primeiro capítulo do livro "The Red Queen Among Organizations - How Competitiveness Evolves" de William Barnett:
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"The first step is to conceive of competitiveness not as a property of markets, but rather as a property that can vary from organization to organization.
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“Competitiveness” Varies from Organization to Organization
Individual organizations differ remarkably in how competitive they are.
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Thinking of individual organizations ... focuses attention on “competitiveness” as varying from organization to organization. In contrast, most prevailing theories on the subject conceive of competition as a property of markets, or of market segments. When competition exists, it is thought that anyone engaging in that particular market is subject to the force of competition, as when one joins into an auction. Yet we know that organizations vary in their ability to compete, and so some organizations are more formidable competitors than others."
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Não devia ser aqui que o Fórum da Competitividade concentraria a sua atenção, segundo os seus estatutos? Em identificar, isolar e divulgar os casos de sucesso?
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