sexta-feira, junho 09, 2006

Um novo paradigma a caminho

The value of China's emerging middle class (artigo do The McKinsey Quarterly)

"The rising economy in China will lift hundreds of millions of households out of poverty. Today 77 percent of urban Chinese households live on less than 25,000 renminbi a year; we estimate that by 2025 that figure will drop to 10 percent (Exhibit 1). By then, urban households in China will make up one of the largest consumer markets in the world, spending about 20 trillion renminbi annually—almost as much as all Japanese households spend today. Furthermore, since these estimates were calculated at today's tightly managed exchange rates, they may significantly underestimate China's future consumer purchasing power."

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