Já aqui me tinha referido à frase que constitui este título.
Este texto da Harvard Business Review de Junho vem reforçar a ideia. Atenção aos comerciais que querem alargar as gamas de produto para proporcionar escolha, cuidado!
"Marketers assume that the more choices they offer, the more likely customers will be able to find just the right thing. They assume, for instance, that offering 50 styles of jeans instead of two increases the chances that shoppers will find a pair they really like. Nevertheless, research now shows that there can be too much choice; when there is, consumers are less likely to buy anything at all, and if they do buy, they are less satisfied with their selection."
O que aqui se diz:
"As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression"
Passa-se sistematicamente comigo, quando tenho de fazer compras de material informático: um PC, um PDA, um programa informático,...
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