"Of course, it’s not just Amazon. it’s the ads you see on Facebook (unvetted, unlike the ads you see on network TV). It’s the worst 5% of the hotels in any given franchise, one that’s in a hurry to get big fast. It’s the latest unregulated quack remedy that’s sure to cure your chronic disease…Daí a minha crença em "Estratégia em todo lado - não é winner-take-all"
And it’s going to show up everywhere that an individual or an organization thinks that scale is more important than trust.
“Buyer beware” has never been a good way to build attention, trust or a brand with value. It’s not a good way to create a community or forward motion either."
quinta-feira, janeiro 10, 2019
"Scale vs trust"
A todos os que acreditam que as plataformas são uma coisa de "Winner take all", recomendo a leitura de "Managing reputation in the age of infinity", sobretudo de: