Only helping customers get a Job Done better/cheeper/faster = race to the bottom. Think how to change the Job or create new ones #jtbd pic.twitter.com/hG1RR8SnEZ— Alan Klement (@alanklement) July 1, 2017
Como não recordar "Nem de propósito!!!":
"The granddaddy of all [strategy] mistakes is competing to be the best, going down the same path as everybody else and thinking that somehow you can achieve better results."
"really robust strategy is based, instead, on delivering unique value on both the customer side and the ‘supply’ side."