"The importance of delaying gratification is universally recognized. Being able to forgo immediate benefits in order to achieve larger goals in the future is viewed as a key skill.Algo que me faz recuar ao final do século passado e à descoberta em 1992 na HBR, no mesmo número que apresentou o primeiro artigo sobre o balanced scorecard, do autor Robert Schaffer:
But wouldn’t immediate benefits also help us follow through on our long-term goals?
We found that enjoyment predicted people’s goal persistence two months after setting the goal far more than how important they rated their goal to be.
Yet people overestimated how much delayed benefits influenced their goal persistence. When we asked people what would help them stick with their goal in the upcoming months, they believed both immediate and delayed benefits—enjoyment and importance—mattered for their success. In actuality, delayed benefits had less influence on persistence; they mainly played a role in setting the goal in the first place.
We found this pattern—immediate benefits are a stronger predictor of persistence than delayed benefits—across a range of goals, in areas including fitness, nutrition, and education.
Harness Immediate Benefits to Increase Your Persistence
First, factor in enjoyment when choosing which activity to pursue to achieve your goals.
Second, give yourself more immediate benefits as you pursue long-term goals.
Third, reflect on the immediate benefits you get while working toward your goal."
- A dança da chuva e outros rituais (Julho de 2006)
- Small Wins (Junho de 2009)
- Uma sucessão de pequenos projectos que produzem resultados rapidamente (Dezembro de 2012)
Trechos retirados de "What Separates Goals We Achieve from Goals We Don’t"