domingo, janeiro 08, 2017

Narrowing Your Focus

"Narrowing Your Focus
What is the most important thing you can share about pricing?

  • The foundation of your ability to increase your prices is your ability to deliver more value to your customers.
  • The key to delivering more value is your willingness to restrict or narrow who you serve and what you do for them.
  • Narrowing is difficult because it triggers a survival instinct."

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