"CEOs need to be especially aware of how the subtle forces of bias can operate in our subconscious and influence our choices. Let’s take a look at the two I see most often: loss aversion and conformity.Vendo as coisas sobre este prisma ... é possível sentir isto nas salas de reunião de muitas empresas.
we possess a negativity bias. Simply put, our fear of losing is greater than our thrill of winning.
This tendency to prefer avoiding losses over achieving equivalent gains drives powerful risk-averse behaviors that can hold us in place like gravity, leading us to prefer the status quo even when change is very much in our best interest.
At an organizational level, this tendency increases exponentially. The compounding effect of risk-averse behaviors across thousands of individuals — each preferring known working patterns over the perceived risk introduced by change — generates overwhelming organizational inertia. The end result: we don’t change, and the organization suffers."
Trechos retirados de "How Loss Aversion and Conformity Threaten Organizational Change"