quinta-feira, setembro 15, 2016

Da responsabilidade do produtor

Esta mensagem de Seth Godin é fundamental:
"A commodity is a product or a service that no one cared enough about to market..Marketing creates value, by combining stories, design and care. The product or service is produced in a way that makes engaging with the item better..Commodities are in the eye of the producer. If you don't want to sell something that's judged merely on price, then don't."

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