"Our intention was not to say that leaders can simply change a few processes and achieve a stronger culture. But too many commentators talk about culture as if it were a separate part of the organization that could be manipulated without changing the heart of the business and the ways people operate. Cultural change takes time, and there is no one-size-fits-all fix. Our goal was to encourage business leaders to think about culture with the same rigor and concreteness that they apply to business processes and goals."Agora, recordar "A cultura da empresa"
Trecho retirado da HBR, Junho de 2016