quinta-feira, dezembro 10, 2015

Um exemplo de diferenciação estratégica

No meio de um texto de promoção do T-TIP, "Why family companies need free trade and TTIP", um exemplo de diferenciação estratégica:
"“We are world leaders when it comes to sliding windows,”
“We have totally changed the way a reception looks, and all of our windows are tailor-made.”
In fact, Svalson is the creator of the only fireproof automatic sliding window in the world – a niche market, but nevertheless an important one, Spencer says. The window has been tested and approved by European standards and is accepted throughout Europe."

Sem comentários: