"Making choices, saying no, and having options are three essential elements to successful strategy execution.Trechos retirados de "Essential Strategy Execution: Make a Choice, Say No, Have Options"
Make a Choice: You cannot be everything to everybody. You want to target a limited segment of potential buyers with the same needs. Next, you are going to tailor your activities in such a way that they meet these needs. Strategic innovation is the process to make those choices – defining a new who and how for the organization.
Say No: There will be customers that you are not going to serve, activities that you are not going to perform and services/products that you will not be offering. In strategy, choosing what not to do is equally important. Have Options: Facts and figures can only go so far."