Uma oportunidade para as "boutiques" de consultoria (parte I)

"Since the idea of a "business strategy" — a long-term plan for growth and profitability — was first developed in the early 1960s, companies around the world have used this tool to pick a competitive position and make their way closer to it.
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But many business leaders seem to be losing their confidence in strategy, or at least in their own company's approach to it. This is evident in our ongoing Booz & Company survey, which asks executives from around the world to comment on the results of their strategic initiatives. With more than 2,350 responses so far, the findings suggest a high degree of disillusionment:

• Most of the respondents (53%) don't feel their company's strategy will lead to success.
• Two thirds (67%) say their company's capabilities do not fully support the company's strategy and the way it creates value in the market.
• Only one in five (21%) executives think their company has a "right to win" in all the markets it competes in.

What is going on in these companies? You might say executives are reacting to turbulence: The world is changing so fast that any effort to stick to a strategy will be futile. And in some sense, companies can only profit through speed — adapting immediately to external pressures and moving rapidly to exploit new opportunities."
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"Almost two-thirds of the executives who have responded so far say their biggest frustration is "having too many conflicting priorities." An even greater majority — 82% — say that their growth initiatives lead to waste at least some of the time."
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"In their race for growth and their continued efforts to cut costs, many leaders forget the true enabler of profitability, value creation, and competitive advantage: a company's distinctive corporate identity."
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Continua. Há aqui muita matéria a merecer reflexão.
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Trechos retirados de "Making Your Strategy More Relevant" de Paul Leinwand e Cesare Mainardi.