quinta-feira, novembro 11, 2010

Sonho de um optimista ingénuo (parte VII)

Há anos que procurava este livro "A stitch in time : lean retailing and the transformation of manufacturing—lessons from the apparel and textile industries" de Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond e David Weil. A primeira referência que o citou, encontrei-a em "How we compete" de Suzanne Berger.
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Finalmente consegui adquiri-lo e as primeiras páginas fazem pressentir mais achas para a fogueira do meu optimismo ingénuo.
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Seguem-se alguns trechos do primeiro capítulo "The New Competitive Advantage in Apparel":
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"The most surprising aspect of this story is that today's U.S. apparel and textile industries —left for dead by business commentators and economic analysts in the 1980s—have begun to transform themselves,reaping new competitive advantages.
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The transformation of U.S. clothing and textile manufacturing is very much still in progress and has by no means been successful for every company; but these industries have entered a renaissance of sorts, one that reflects new information technologies and management practices as well as the new economics of international trade.
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We contend that this revolution in retailing practices will determine future competitive outcomes in retail-apparel-textile channels. These new practices—which we call lean retailing—have compelled apparel producers to reorganize the manner in which they relate to retail customers, undertake distribution, forecast and plan production, and manage their supplier relations. Lean retailing has also changed the way the textile industry relates to both apparel producers and retailers.
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When we began our research, we were advised by American industry participants to establish better performance measures—for example, how many minutes does it take to make a shirt? The traditional view holds that because manufacturing performance is determined by the labor time required to produce an item, then what applies to cars, for example, can also apply to clothing; therefore, U.S. apparel manufacturers might be able to save themselves by improving assembly operations.
Yet after years of studying hundreds of American apparel firms, we have found that direct labor content is not the primary issue. The companies that have adopted new information systems and management practices, participating in a well-integrated channel, are the ones with the strongest performance today—not those that have simply improved assembly operations."
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Continua

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