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"You offer them a plan that is an exact DNA-level match to what they need. This is very different from the big agency approach. Look, when you’ve got a PhD in anthropology on staff, everything becomes a question of observing customers in their natural habitat, doesn’t it?
When you’re a hammer, everything does, in fact, begin to look like a nail. So your job is to be very, very careful and deconstruct exactly what the client needs and assemble exactly those elements and team members that match the needs. No fluff, no filler, just a perfectly matched pairing of truth serum and testosterone."
When you’re a hammer, everything does, in fact, begin to look like a nail. So your job is to be very, very careful and deconstruct exactly what the client needs and assemble exactly those elements and team members that match the needs. No fluff, no filler, just a perfectly matched pairing of truth serum and testosterone."
...
"If you’re just another guy doing what a hundred other guys can do, you’ve put yourself at a disadvantage. So question the what and the how of your approach."
...
E sobretudo:
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"You’re not sending the she-was-an-intern-two-years-ago account rep in now that you’ve landed the fish."
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