sábado, dezembro 13, 2008

Migração de valor (parte XII) ou Ersatz (parte III)

"The recession will create a new breed of (UK) consumer focused on thrift and a return to "traditional values" that will survive for half a century, according to one of the UK's most senior food retailers."
"Asda chief executive Andy Bond predicted that there would be a long-term shift from "frivolous to frugal where frugal is cool", even among people who are well off, similar to the way post-World War II attitudes remained among those who lived through rationing.
"I make the analogy that my Mum and Dad are old enough to remember after the end of the war and the way they are now was defined by that. There is a type of consumer that will behave differently for 40 or 50 years after what they learn and how they change now," he said."
Isto lembra-me o que ouvi numa conferência do IPAM em Lisboa em Novembro de 2007, pela boca de Charles Schewe:
"Geoffrey Meredith and Charles Schewe define a cohort as 'a group of people united in an effort or difficulty,' or as 'companions or associates.' In demographic terms, a birth cohort is a group of people born during a given time period who share the same historic environment and many of the same life experiences, including tastes and preferences.""

1 comentário:

CCz disse...

Americans continue to cut back on driving despite falling gasoline prices, new government data show, signaling what federal transportation officials believe is a permanent change in driving habits.

The number of miles driven by Americans in October fell by 8.9 billion, or 3.5%, compared with the year-earlier month, the sharpest decline for that month since 1971, the U.S. Department of Transportation reported Friday. The drop came despite gasoline prices that have rapidly fallen from a peak of over $4 this summer to their current national average of about $1.70.

One big question on policymakers’ minds over the past year has been whether Americans would return to previous driving levels once gasoline prices dropped. The data so far suggest the answer is no.

“The fact that the trend persists even as gas prices are dropping confirms that America’s travel habits are fundamentally changing,” Transportation Secretary Mary E. Peters said in a statement.