quinta-feira, novembro 15, 2007

Um pouco de poesia com mensagem

Não tem nenhuma relação com, mas a discussão sobre a decisão do novo aeroporto da região de Lisboa, tem algo de julgamento estratégico, para lá de uma simples análise técnica:

“Most strategic decisions require judgment as well as analysis. Judgment involves recognizing that analysis is always potentially prone to error and that, therefore, you can improve the odds of making the right call by evaluating whether the recommendations that emerge from the analysis are reasonable.
While there are many ways of triangulating on the analysis, three kinds of judgments are considered crucial to strategy decision making:
Distinctive competence or capability: The ratio of good opportunities to bad ones is likely to be higher inside your company’s zone of distinctive competence than outside it.
Resource balance: In making major strategic decisions, you should pay some attention to maintaining a rough balance between the supply of and the demand for key resources, including capital.
Structural context: It is also important to consider how the strategic options being considered were surfaced and evaluated – often achieved, in part, by paying attention to who is championing them.”

Trecho extraído de "Redefining Global Strategy - Crossing Borders in a World Where Differences Still Matter" de Pankaj Ghemawat

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