Cenários e Previsões

A revista Harvard Business Review deste mês inclui (de acesso gratuito na net) o artigo "Six Rules for Effective Forecasting" assinado por Paul Saffo.

Registo aqui alguns trechos que sublinhei, e que vêm na linha do que já aqui relatei, quando escrevi sobre Heijden e os cenários:

"Prediction is possible only in a world in which events are preordained and no amount of action in the present can influence future outcomes. That world is the stuff of myth and superstition. The one we inhabit is quite different—little is certain, nothing is preordained, and what we do in the present affects how events unfold, often in significant, unexpected ways."

"Prediction is concerned with future certainty; forecasting looks at how hidden currents in the present signal possible changes in direction for companies, societies, or the world at large. Thus, the primary goal of forecasting is to identify the full range of possibilities, not a limited set of illusory certainties. "

"Above all, the forecaster’s task is to map uncertainty, for in a world where our actions in the present influence the future, uncertainty is opportunity.
Unlike a prediction, a forecast must have a logic to it. That’s what lifts forecasting out of the dark realm of superstition. The forecaster must be able to articulate and defend that logic. Moreover, the consumer of the forecast must understand enough of the forecast process and logic to make an independent assessment of its quality—and to properly account for the opportunities and risks it presents. The wise consumer of a forecast is not a trusting bystander but a participant and, above all, a critic."

"As a decision maker, you ultimately have to rely on your intuition and judgment. There’s no getting around that in a world of uncertainty. But effective forecasting provides essential context that informs your intuition. It broadens your understanding by revealing overlooked possibilities and exposing unexamined assumptions regarding hoped-for outcomes."

No fim, no fim, depois de tudo o que é analisado, dito e discutido, a formulação de uma estratégia é uma arte, por isso não deve ser deixada a cargo dos técnicos, dos consultores, dos "outsiders" (podem ser, é o que tento fazer, facilitadores), mas a decisão é do político, do gestor do empreendedor.

"At the end of the day, forecasting is nothing more (nor less) than the systematic and disciplined application of common sense. It is the exercise of your own common sense that will allow you to assess the quality of the forecasts given to you—and to properly identify the opportunities and risks they present. But don’t stop there. The best way to make sense of what lies ahead is to forecast for yourself."

Há uma frase que ouvi ser atribuída a Adriano Moreira (antigo dirigente do CDS) e que se encaixa na lógica deste último parágrafo "Não nos cansamos de surpreender com o óbvio", ou, como diz Pacheco Pereira "estava escrito nas estrelas", não é bem nas estrelas... como não há acasos, o futuro já está a ser preparado hoje, pelas nossas decisões e pelas nossas omissões.