Dois animais bem diferentes, duas espécies diferentes

Quando nas conferências e seminários realizados em Portugal se convidam os CEOs das empresas grandes do regime, para virem missionar e catequizar os empresários das PMEs, convinha recordar que as PMEs não são empresas grandes, nem podem ser, nem querem ser.
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Chuck Blakeman vai ao âmago da questão:
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"The overwhelming majority of small business advice is from people showing us how Giant Corporation, Inc. managed to free themselves from the drudgery of being small to finally become “great”. It’s time these patronizing forces understood that small business and big business are two different animals.
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The assumption is that a small business is just a big business that hasn’t grown up yet. We’re the adult, you’re the infant. We know what it takes to grow up and we’ll be glad to share those secrets with you young ’uns.
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But the problem is that we aren’t a big business that hasn’t grown up. These are two different animals. It’s like saying when a gazelle grows up it will become a giraffe, so all we need to do is show it what giraffes are doing and eventually it can become a giraffe, too."
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"Small business is uniquely different than big business in just about every way, how we market, advertise, sell, build relationships, live locally, find vendors, do accounting, love employees, relate to customers, etc. They are two entirely different animals. But there is an incessant parade of articles, books, papers, and research of giant businesses with the intent of showing us small business people what we can look like if we grow up and become a giraffe."
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Trechos retirados daqui.