"Discovery has predicted that there will be “carnage” in the streaming arena as the Hollywood studios prepare to launch their own services. [Moi ici: Uma perspectiva sobre o futuro que aí vem]Trechos retirados de "Discovery Predicts “Carnage” In Streaming Arena As It Lauds Niche Digital Plays & Doubles Down On Food Network Kitchen".
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The factual giant used its third quarter financial investor call to talk up its own niche digital platforms
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the scripted streaming space was “crowded, aggressive, expensive and risky” and that it was more focused on getting the most out of its library and launching niche digital services. [Moi ici: Como se percebe no segundo texto abaixo, o Discovery não pode competir de igual para igual com os gigantes. Há que apostar na concorrência imperfeita, há que apostar numa alternativa onde se possa ter uma vantagem, ou onde a desvantagem seja irrelevante]
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“It’s a huge competitive advantage especially as we watch our industry peers on the premium scripted side pay whatever it takes to amass enough content for a slice of the fragmenting entertainment space within the direct-to-consumer model. We are not in that series scripted and movie side of the entertainment business, [Moi ici: Ter uma estratégia começa por se ter uma noção clara sobre o que não se vai fazer]
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“We’ve shied away from the 7 or 8 players that are fighting it out in the entertainment area, it’s getting more expensive and we believe three or four of them are going to make it. It’s going to be a lot of carnage,” he added
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“People still love golf, they still love natural history and science, we have a definitive collection of content… that every family and children should watch.
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we’re going in these niches,”" [Moi ici: Ter uma estratégia é, também, ser claro quanto ao campo onde se vai actuar]
Outra fonte é "Discovery channels streaming strategy through reality television":
"David Zaslav, chief executive of Discovery, is looking to reality stars such as the Gaines — and their tens of millions of social media followers — to help the US pay-TV group compete as the high-stakes streaming war in entertainment heats up.
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Mr Zaslav faces a big challenge: figuring how to compete in an industry dominated by a few conglomerates following a wave of consolidation, in which Disney bought Rupert Murdoch’s prized entertainment assets and AT&T gobbled up Time Warner. This has left Disney with blockbuster brands such as Marvel, X-Men, Star Wars and The Simpsons, while AT&T boasts HBO’s prestige programming such as Game of Thrones alongside popular comedies such as Friends and South Park.
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On paper, Discovery is one of the leftover media minnows of media following these megadeals.
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“Competing against nearly $2tn in market cap . . . is not going to be easy, so we prefer [streaming] strategies that target niches in the market,” said Steven Cahill, analyst at Wells Fargo, referring to the combined value of streaming giants such as Apple and AT&T. “We think the biggest and best attempt at niche [streaming] thus far is Discovery’s portfolio.”"
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