sábado, novembro 09, 2019

Curadoria, num mundo de tribos

Uma série de artigos que se encadeiam para retratar algo.

Primeiro, este artigo "Personalization Has Failed Us":
"Curation by algorithm hasn’t lived up to expectations
...
Now everything is so curated that it’s difficult to find content that’s truly surprising.
.
Recommendation algorithms (also called curation algorithms) have been a staple of online services for decades. These formulas operate on a simple premise: They collect data about your habits, compare that data with other people’s habits, then recommend items based on that data.
...
Behind every “you might also like” recommendation is an algorithm built on data you’ve provided.
...
Our tastes are rarely simple enough for an algorithm to make sense of."
Enquanto o lia pensava num exemplo de um livro de Gerd Gigerenzer, algo do género. Imaginem um algoritmo a descodificar o significado de:
- Obrigado querida
Imaginem a quantidade de entoações, em diferentes cenários e circunstâncias que podem dar significados diferentes à frase. O algoritmo percebe?

Enquanto o lia pensava num outro exemplo, o algoritmo da Amazon España, manda-me recomendações ou que não quero ou de fornecedores que não expedem para Portugal.

Entretanto, ontem no Twitter vi este vídeo interessante:


Como não recordar a redução da fricção, consequência da novidade do desconhecido ou complexo:
Por fim, um artigo lido já há dias, "Why a top VC and a former LinkedIn exec think hobbies are the future of commerce":
"Curated was co-founded by Eduardo Vivas, a former LinkedIn executive. The platform is designed for consumers who are about to embark on a new hobby or passion project but don’t know where to start. Instead of making products available on the site, Curated connects consumers with experts and enthusiasts in the field who can answer questions and steer a person toward the right product for them.
...
When you’re planning to spend more than $500 on a highly specialized product, you want to talk to an expert who really knows what they are talking about,” he says. “We’re trying to replicate the experience of talking to your friend who happens to be super enthusiastic about that hobby and really enjoys talking about it. We believe we’re giving our ‘experts’ a way to monetize their passions and talk about the thing they love doing most in life.”"
  Curadoria, num mundo de tribos.

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