sábado, julho 21, 2018

Nós é que sabemos o que é melhor para os clientes

“Cars go to a diverse audience and diverse customers, and people don’t always agree with the balance or compromises, and you can’t get upset with that,”
Mesmo no final do artigo, "Car Engineers Scoff at Enthusiasts’ Modifications. But Not Always.",  aparece o trecho acima.

Algo que ajuda a explicar Mongo e a democratização da produção, algo que ajuda a explicar a co-criação, algo que ajuda a explicar o sucesso da Local Motors, algo que ajuda a explicar porque as empresas grandes vão perder o seu mercado actual (a reacção dos engenheiros das marcas):
"“I have no doubt in my mind they cannot do it better,”
“They can never achieve the finely balanced trade-off we have achieved,”"
Mas a verdade é:
“The reason the market grows the way it does is that the carmakers have a mass-production model and it does not leave a whole lot of room for people who want to improve or personalize or upgrade their cars and trucks,” he said.
Social media — like websites or Facebook pages for owners of specific models — is also playing an increasing role, Mr. Kersting said.
Now people who have similar interests are able to find one another and share expertise and the passion they have for whatever segment of automotive lifestyle or hobby they enjoy,” he said. “It has been very good for the market.”"

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CCz disse...