Momentos positivos

"When brothers Chip and Dan Heath, a professor at Stanford Graduate School of Business and a senior fellow at Duke University’s CASE Center, respectively, asked executives how they invest their resources, the executives estimated that, on average, their companies spend 80 percent of their resources trying to improve the experiences of their unhappiest customers. Yet, report the Heaths, in 2016, when Forrester Research tabulated its annual U.S. Customer Experience Index and modeled the financial results in 16 industries, it discovered that “there’s nine times more to gain by elevating positive customers than by eliminating negative ones.”
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“positive defining moments” can produce extraordinary effects in both individuals and organizations.
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The authors define a defining moment as “a short experience that is both memorable and meaningful.”
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the positive ones are composed of one or more of four crucial elements: elevation (they rise above the ordinary), insight (they rewire our perceptions), pride (they capture us at our best, reflecting achievements or courageous acts), and connection (they are shared and, in being shared, they bind us together). The more of the four elements that are present in a defining moment, the more powerful it is"

Trechos retirados de "Creating Defining Moments for Your Customers"