"Mass customization doesn't have to be a trend to offer an opportunity to differentiate yourself from competitors and boost margins. That's the point of the Bain study, which found that people are warming to the idea of customized products.Trechos retirados de "Mass Customization: Let Your Customers Have It Their Way"
Although fewer than 10 percent had actually purchased customized products or options, between 25 percent and 30 percent were interested. "While it is hard to gauge the overall potential of customization, if 25 percent of online sales of footwear were customized, that would equate to a market of $2 billion per year," Bain wrote.
It's not as though only giants can offer customization. FashionPlaytes is a young business that lets girls order customized clothing. Any auto or motorcycle shop that builds custom vehicles would be a clear example.
Customization is an old service that has a chance for some new appreciation. Customization can tie a customer closer to you and give them a reason not to do business with competitors who don't do things the customer's way."