"maximization as a concept just isn’t interesting to me. I don’t care about maximization. Not maximization of profit, revenue, people, reach, productivity, etc. Not interesting.Como não recordar a lição dos nabateus.
I feel like this makes me an outcast in the business world. Part of the minority, the ones who simply “don’t get how it works”.
I get how it works. I just don’t care. I’m not interested in squeezing something so tight that I get every last drop. I don’t want, need, or care about every last drop. Those last drops usually don’t taste as good anyway. My thirst is usually well quenched far before that final drop.
Am I interested in increasing profits? Yes. Revenues? Yes? Being more productive? Yes. Making our products easier, faster, and more useful? Yes. Making our customers and employees happier? Yes, absolutely. Do I love iterating and improving? Yes sir.
Do I want to make things better? All the time. But do I want to maximize “betterness”? No thanks."
Trecho retirado de "A Rant Against Maximization"