O truque da atenção

"Pre-suasion" é uma leitura viciante:

"The Importance of Attention . . . Is Importance...
WHAT’S SALIENT IS IMPORTANT
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anything that draws focused attention to itself can lead observers to overestimate its importance.
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“Nothing in life is as important as you think it is while you are thinking about it.”
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a communicator who gets an audience to focus on a key element of a message pre-loads it with importance. [Moi ici: Quase que jurava que as redes sociais minam esta possibilidade daí que os agenda-setters não gostem] This form of pre-suasion accounts for what many see as the principle role (labeled agenda setting) that the news media play in influencing public opinion. The central tenet of agenda-setting theory is that the media rarely produce change directly, by presenting compelling evidence that  sweeps an audience to new positions; they are much more likely to persuade indirectly, by giving selected issues and facts better coverage than other issues and facts. [Moi ici: Lembrei-me do nome Alberto Gonçalves. Por que será?] It’s this coverage that leads audience members—by virtue of the greater attention they devote to certain topics—to decide that these are the most important to be taken into consideration when adopting a position.
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This sensible system of focusing our limited attentional resources on what does indeed possess special import has an imperfection, though: we can be brought to the mistaken belief that something is important merely because we have been led by some irrelevant factor to give it our narrowed attention. All too often, people believe that if they have paid attention to an idea or event or group, it must be important enough to warrant the consideration.
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Thus, the persuader who artfully draws outsize attention to the most favorable feature of an offer becomes a successful pre-suader."

Em linha com o aviso que faço aos líderes das PME quando acreditam que o que os media relatam acerca das empresas grandes é aplicável e desejável nas suas empresas.