quarta-feira, janeiro 04, 2017

Interação, relação e Mongo

Mais uma opinião em sintonia com o que escrevemos e defendemos aqui ao longo dos anos acerca de Mongo e da tendência para empresas mais pequenas, mais ágeis e mais apaixonadas:
"over the next 25 years, will likely mean that more and more large organizations, business models, and even governmental functions will be supplanted, evaded, or made irrelevant by self-organizing groups of individuals, connected ever more seamlessly by robust computer and telecommunications technologies.
no matter what your line of work is, and no matter how commanding a position your industry has today, every business still needs to be prepared for the consumer-led disruption of radical decentralization.
the best way to prepare for this disruption or nearly any other kind of technological asteroid strike, is to follow one or all of these three strategies:
Concentrate on earning the trust of your customers now, by constantly acting in their interests. When the asteroid hits, you need your customers to be on your side, wishing you well;
Deepen the context of your relationships with customers by tailoring each customer’s service to that customer’s individually different needs and preferences; and
Create a more frictionless customer experience by facilitating the disruption, rather than simply trying to resist it. You want to be Uber, the company, coordinating the interactions, and not just the highest-volume Uber driver in the new network."
 Recordar o recente "the relationship is the holy grail" e a ênfase que aqui damos à interacção.

Trechos retirados de "Radical Decentralization: Consumers Are the Ultimate Disruptors"

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