"Before going any further I want to dispel the myth that focusing on strategy management is only for companies and organizations of a certain type and size. It’s just not true. If you are working towards producing some sort of result, outcome, or impact you have to have (1) an idea of what needs to be in place, and what you must focus on, to produce your desired result (i.e. your business model) and (2) a roadmap that’s been thoughtfully designed to get you there (i.e. your strategic plan). These are the non-negotiable keys to success for every organization (regardless of size or maturity level).Trechos retirados de "Strategy Management Should Be a Core Competency for Every Organization"
Strategy management is the process that ensures that your organization is always doing the right things and producing the desired results. Essentially – strategy management guides your organization on a path to success!
You see, in today’s dynamic and changeable business environment, the nature of strategy, and strategy management, has completely changed. Disruption is everywhere and strategy isn’t about implementing a task list any more. To ensure business success and organizational sustainability, strategy management absolutely must be focused on continually testing and refining your hypothesis about what your organization does, how it needs to work to produce results, and the nature of the results and outcomes you produce, and the impacts you enable.
Strategy has become a constant cycle of testing and refining your business model leveraging feedback from both inside and outside your organization."
BTW, estratégia é pensamento materializado em acções. Se a estratégia muda ... as acções têm de se alterar. E o documento de Centeno? Por que continuam com acções que decorrem dele quando o mundo mudou?