quarta-feira, janeiro 27, 2016

Se calhar não saía de lá vivo...

Ontem ao fim do dia, ao abrir a caixa de correio electrónico tinha uma mensagem com esta figura:
Ontem de manhã, cheguei cedo a Felgueiras e enquanto fazia uma caminhada matinal li este texto "Are Your Customers Buying On Price?" que começa assim:
"“There is nothing in the world that some man cannot make a little worse and sell a little cheaper, and he who considers price only is that man’s lawful prey.”
I remember first seeing this quote by John Ruskin in a Baskin Robbins Ice Cream store when I was a kid."
Recomendo a leitura do texto:
"Over the years as I have spoken to and worked with executives in many companies, one of the common questions I am asked is how not to compete on price. My answer forever has been that to not compete on price you have to understand what customers can buy from you they can’t get from anyone else, or at least don’t believe they can. This takes an effort to learn, but keeps you from needing to compete on price. And if your answer to the question is truly “nothing,” then the actual answer is the same as they can get from others but at a lower price. And if you can’t be profitable at that lower price, then either your company, or one or more competitors will cease to exist. Why would anyone want to pay more for the same thing?" 
Estão a imaginar uma reunião de produtores de leite ou de suinicultores em que eu defendesse esta verdade nua e crua?
Se calhar não saía de lá vivo... muitos anos de activismo político contaminaram as pessoas e impedem-nas de percepcionar a realidade.

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