sábado, janeiro 02, 2016

Curiosidade do dia

"We all know that exercise is good for us. But we don’t often consider just how good.
“Physical activity has been shown to reduce the risk of heart disease, stroke, diabetes, certain cancers, osteoporosis, cognitive decline, [hypertension and obesity], and even depression, at minimal cost and with virtually no side effects,” says Dr. JoAnn Manson, chief of the Division of Preventive Medicine at Brigham and Women’s Hospital in Boston. “Can you imagine if there were a pill that could simultaneously have all those benefits? Everyone would be clamoring for it and physicians would be taking it themselves.
The overwhelming lack of exercise counseling during medical visits is a missed opportunity to dramatically improve patients’ health, Manson said in an interview."
Daqui: "Doctor’s Orders: Prescribe Exercise To Patients, Make Physical Activity A Vital Sign"
"Our health is determined not only by what we eat and how much we exercise, but also by our environment. For example, does your neighborhood encourage walking or cycling to restaurants or stores? Does it make you want to take a stroll after dinner in the evening?
A new study finds a strong correlation between walkability and health outcomes. It shows that adults in walkable cities are 31% less likely to be overweight or obese than people living in car-dependent areas."
Daqui: "Live In A Walkable Neighborhood? You Get To Be Thinner And Healthier"
"Now, a new study finds that an area of the brain involved in vision, originally thought to be fairly resistant to change, also responds strongly to short bouts of exercise. The discovery is exciting, and it makes you wonder what other effects exercise might have on the brain, especially over the course of a lifetime.
the brain may enter a state of increased plasticity as a response to physical exercise.
Exercise does a similar thing, particularly in the way of helping “grow” new neurons in the hippocampus, the area of the brain that shrinks with age, depression, and dementia.
“Our study is more surprising because it indicates that moderate levels of physical exercise can promote plasticity in the visual cortex, a structure that is thought to be lacking plasticity in adulthood,” she says. “For this reason the fact that a non-invasive manipulation such as physical activity can boost plasticity in the visual cortex is particularly surprising and particularly important. It indicates that the effect of physical activity on brain plasticity is pervasive and very strong.”
Daqui: "Exercise May Make The Brain More Flexible"
"Walking is a simple thing that becomes really, really important as we age. Being able to get around on our feet for extended periods of time not only makes everyday life easier, it's linked to fewer hospitalizations and greater longevity."
Daqui: "To Stay Energy Efficient As You Age, Keep On Running"

E usar conteúdos deste tipo para identificar clientes-alvo, para desenvolver proposta de valor, para identificar parcerias e fugir da competição pelo preço?

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