"Design brand Hem is to launch its online furniture customisation service in the USA, amid signs that mass customisation is becoming big business.
"It's just the start," said Hem founder and CEO Jason Goldberg, who said over half of the brand's revenues in Europe now come from customers who are designing their own furniture via Hem's online tools.
"The internet is starting to fulfil the promise of mass customisation and mass personalisation," Goldberg told Dezeen. "It's about half of our revenue in Europe. We have thousands of orders.""
sábado, junho 27, 2015
Mais um exemplo
Mais um exemplo da força crescente da customização, da personalização, em "Customisation takes off as Hem launches online service in US":