"One of the few certainties in business today is that dematurity is coming to your industry, and soon"

"Dematurity is what happens to an established industry when multiple companies adopt a host of small innovations in a relatively short time. Those seemingly trivial moves combine to rejuvenate the old mature industry and make it young again.
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You can think of dematurity as a crescendo of mini-disruptions that add up to great effect. It will hit most industries sooner or later; it struck sectors as varied as software development, entertainment, and defense contracting. It is happening right now in the U.S. in healthcare and electric power generation. In the long run, dematurity is a great boon, but it can also be terribly threatening to individual companies. Nearly all cases of dematurity have one thing in common: the genuine surprise of executives when it happens to their industry. It is all too easy to be caught off guard—to ignore the small changes that appear one by one, to fail to believe they will affect you, and to end up at the tail of the wave, outpaced by competitors who saw the possibilities earlier.
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When a new technology changes the way an established business produces its core product, dematurity often follows.
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The advent of digital infrastructure has already thoroughly dematured media and entertainment—affecting formerly established business models for music, motion pictures, publishing, periodicals, advertising, and communications. Now it is dematuring the physical world as well.
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One of the few certainties in business today is that dematurity is coming to your industry, and soon. Responding effectively requires that you throw out old assumptions about how value is built and sustained in your markets. You need to ask questions about your industry that others believe have already been fully, inexorably, answered: What makes for efficient scale? Who is the competition? Who are the customers? What do customers want? Who owns what? Where is the risk?"

Trechos retirados de "How Old Industries Become Young Again"