domingo, maio 29, 2011

Outra forma de aconselhar o by-pass ao país

O by-pass ao país tem a vantagem de diminuir a necessidade de contactos com a gelatina pegajosa habituada a práticas pedo-mafiosas com as empresas.
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Seth Godin, por outras palavras, chama a atenção para abrirmos a nossa mente e vermos o mundo de uma forma diferente:
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"The media tries to report on the world economy or the national economy, or even the economy in Detroit or LA. This is easy to talk about, statistically driven and apparently important to everyone.
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Alas, this has virtually nothing to do with your day, your job and your approach to the market. That's because geography isn't as important as it used to be, but more than that, it has to do with the fact that you don't sell to everyone, and the economy is unevenly distributed.
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Economics used to be stuck in town. Now, as markets and industries transcend location, useful economic stats describe the state of the people you're working with and selling to.
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If your segment is stuck, it might make sense to stick it out. It also might be worth thinking about the cost of moving to a different economy."
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Há sempre, sempre uma alternativa à espera de ser co-criada.
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