"Your product is not so good that it sells itself. If it were, you would be unnecessary.
Your product may be far better than your competitors’ products.
Your product may be different from anything on the market now.
Your product may produce better outcomes.
Your competitors believe their product is better than yours.
The reason you want a product that is so good that it sells itself is so that you don’t have to sell. You want to make selling easy, and you believe—mistakenly—that your product, your service, and your solution is what is supposed to win deals. The very opposite is true: You are supposed to win deals."
domingo, março 19, 2017
You are supposed to win deals
A fazer lembrar um poema de Brecht este texto "So Good It Sells Itself":