The Rules of the Passion Economy (parte I)

Terminei a leitura sem descanso de "The Passion Economy: The New Rules for Thriving in the Twenty-First Century" de Adam Davidson. O tema da paixão é recorrente aqui no blogue:

• Passion is everything (Agosto de 2010)
• Estratégia, locus de controlo, experiência, paixão (Novembro de 2010)
• Paixão e relações amorosas (Fevereiro de 2011)
• Acerca da paixão nas PME (Março de 2015)
• Na sua empresa também há um problema de falta de paixão? (Janeiro de 2016)
• Acerca da paixão (Dezembro de 2016)
• "Passion doesn’t precede mastery, but follows it" (Julho de 2019)

Regresso agora ao capítulo 2 “The Rules of the Passion Economy":

 

"RULE #1: PURSUE INTIMACY AT SCALE.
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Identify the set of things that you love to do and that you do well. You don’t need to be the best in the world at something. People often succeed because they have a set of various skills that don’t normally go together.
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Match your passion to the people who most want it. When you have identified that specific passion and set of skills you can offer, you can easily find the people who most want it. They are already self-identified in groups.
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once you put your passions and abilities together with the right kind of customers, you’ll be amazed by how easy it can be to carve out a profitable niche in this economy.
Once you have those customers (or colleagues), the next step is to listen very closely to their feedback—as well as feedback from those who choose not to be your customers. We no longer live in a “one size fits all” economy. It’s imperative that you constantly hone your products and your skills in response to your customers’ needs.
Listening and matching are both closely related and also sometimes at odds. If you find yourself listening to customers who aren’t right for you and trying desperately to adjust your offering to fit their needs, you are wasting your time and skills. Instead, you should seek other customers, those who are far better matches and whose feedback will help move your business forward or strengthen it."