" an escalation of commitment – sticking with a once-successful strategy for too long . So how can companies avoid making a similar m...

Parte I . " Conformity . For an individual to see opportunity instead of risk in transformation, another force presents itself: Confo...

"CEOs need to be especially aware of how the subtle forces of bias can operate in our subconscious and influence our choices. Let’s ta...

Interessante este exemplo prático da aversão à perda: "When it comes to getting people to participate in workplace weight loss progra...

Um excelente resumo dos vários mecanismos que afectam as escolhas que os humanos fazem em " The Psychology Behind How We Make Choices ...

"responds more strongly to losses than to gains (loss aversion) ... When directly compared or weighted against each other, losses loom...