"an escalation of commitment"

"an escalation of commitment – sticking with a once-successful strategy for too long. So how can companies avoid making a similar mistake when facing disruption? They must challenge mutually reinforcing biases that see people being influenced by a prior commitment to a particular course of action.
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This happens for six reasons:"

As seis razões são listadas em "Why leaders invest so much in failing strategies" e são uma chamada de atenção para os que crêem incondicionalmente na racionalidade humana.