"the name of the game"

Há-de chegar um ponto de viragem, (será que já chegou?), em que o dinheiro gasto na economia das experiências vai provocar mossa na economia dos bens, ainda que o dinheiro não fique parado.

Um padrão, "Tours4Fun Launches Handcrafted Vacations, a Custom Travel Company for Specialty Groups and Independent Luxury Travelers" [Moi ici: Gosto do nome Handcrafted Vacations]:

""Personalization is the name of the game when it comes to the travel customer experience."
...
"We've experienced a tremendous increase in demand for customized vacations in recent years," said Kevin Du, Trinity Travel Group CEO. "With Handcrafted Vacations, we're well-positioned to continue meeting our client's ever-growing desire for unique and innovative travel experiences and itineraries. In addition, our new division enables us to reach more markets while expanding our personalized travel services to a broader range of audiences, ages and special interests."

E, "X-treme Luxury Travel for Billionaires: The Rise of Luxpeditions":

"Experiences are the new possessions. Transformational travel is the new authenticity. Expeditions are the new vacations.
...
"A Luxpedition is for those who want their Bear Grylls experience during the daytime but, at night, want to blast away the dust, dirt and sweat with a power shower and slip beneath crisp, clean sheets." [Moi ici: Recordar a oferta durante o dia e durante a noite no postal de Dezembro de 2010 que se segue]

• Dezembro de 2010 - Mais uma sugestão de modelo de negócio
• Maio de 2014 - O essencial é co-criar à medida de cada um, a sua experiência
• Maio de 2015 - "uma oportunidade tremenda de se diferenciar" (parte IV)
• Setembro de 2015 - O Douro na rota das experiências