Parte I  e parte II .   "Proposition 3: Managerial perception of pricing as a fixed-pie problem is negatively related to the extent t...

"when leaders think of business as a war with their competitors—and many continue to do just that—they inevitably seek to beat their r...

A propósito da falência da empresa de consultoria, Monitor, criada por Michael Porter recomendo a leitura deste artigo " What Killed Mi...