" Dominant market share: low price If you're aiming for the dominant position, you want to reduce the complexity for customers of...

"Competition has two faces. It can be a good thing - if you sell something very unusual, gaining a competitor is a powerful way to bui...

"The more unusual your product is, the more you should aim for a premium price segment, if you have close competitors you may have to ...

Gostei: "1. Pricing should be based on the value to the customer, not the cost to you . . 2. Prices should be tangible, so your custo...