Mais um artigo sobre um tema que me interessa " This Device Zaps the Spinal Cord to Give Paralyzed People Use of Their Hands Again ...

A série inicial aqui : De "Think “input before output”" até "Think “outcome before output”".  Depois,  " But they m...

"There are three critical checkpoints, if you will. First, customers have to access the solutions that firms bring to market . Clearly,...

  Ainda de  " The “New You” Business " um trecho final sobre a subida na escala de valor à custa das transformações: " Compet...

O nosso clássico, trabalhar os inputs, em vez dos outputs. Primeiro começamos com: Think “input before output” Em vez de ficarmos pelo que p...

" Who is trying to get the job done? The job performer represents the individual who will be executing the job. That person is the even...

 "A sales funnel based on the probability someone will buy, without understanding what causes them to buy, made no sense to me. In my e...

 " sales isn’t about selling what you want to sell, or even what you, as a salesperson, would want to buy. Selling isn’t about you . Gr...

Ao ler " 2 Supplements That Double Weight Loss ": "One study has shown that people drinking more milk, which contains vitam...

Great provocation when you’re knee deep in user stories and feature planning. Are you upgrading your users or your product? https://t.co/e...

O exemplo que se segue pode servir de reflexão aos que respondem com o seu produto ou serviço à pergunta sobre qual é o seu negócio. Os clie...

"Des: If you’re a startup founder, what’s a single step you can take with Jobs? . Bob: The greatest single step you can make is to act...

"Someone might tell you: “I went to give a report, and all of a sudden my bosses went crazy because it wasn’t the right data, and they...

Esta manhã encontrei esta imagem no Twitter: Entretanto, perdi a referência do autor. Peço desculpa! Ao olhar para a imagem recordei e...

Alan Klement e Anthony Ulwick discutem entre si acerca do job-to-be-done. Eu, confesso, sou um abductor militante. Não quero saber das dis...

Julgo que estes 5 passos são úteis para muitas empresas. "#1. Start with a big, undeniable change that creates stakes No matter what ...

"Every company is interested in why people buy their products, but rewind time a bit further and you’ll find even more fundamental ins...

"To find a solution, Sarah and her team reconnected with Gatorade’s core customer, the serious athlete. What they found was that these...

Parte I  que cita " Conseguem imaginar os job-to-be-done? ". Apreciar esta inovação: This glove can give the disabled working...

"Customers come to your website or read the label on your package because they want to know if your product is going to help them make...