Continuando a minha leitura de  Christian Grönroos e Johanna Gummerus em " The service revolution and its marketing implications: Servi...

Parte I . . Continuando a saborear a reflexão de Christian Grönroos e Johanna Gummerus em " The service revolution and its marketing ...

Um artigo, " The service revolution and its marketing implications: Service logic vs service-dominant logic ", de Christian Grönro...

Vale a pena ler " Adopting a service business logic in relational business-to-business marketing: value creation, interaction and joint...