Li "Value Merchants: Demonstrating and Documenting Superior Value in Business Markets" de James C. Anderson, Nirmalya Kumar e Jame...

"We all know the feeling: what matters to us when buying something is not necessarily the same as what our partners, friends, colleagu...

"Generally, the concept of value is associated with the usefulness and merit of something, be it an activity or its output. Thus, valu...

Ontem à noite, numa troca de Direct Messages no Twitter, tentei explicar o que faço (hummm, tenho de escrever um postal sobre isso) e, a cer...

O meu querido pai, nascido nos anos trinta do século passado, escreveria sobre a indústria têxtil como neste artigo da wikipedi a: . ...

Fonte 1: . "Understanding when value for a customer occurs is also an elusive issue, perceived in an individualistic way. ... We kn...