Parte I ,   parte II ,  parte III  e Parte IV . "Proposition 5: Managerial overemphasis on customer price fairness perception is nega...

Parte I ,   parte II  e parte III . " Proposition 4: Managerial ambiguity aversion is negatively (positively) related to the extent t...

"we humans, when thinking about risk, need to develop policies that take into consideration our inherent cognitive limitations. ... Mo...

Imagem retirada de " 20 cognitive biases that screw up your decisions "