" Willingness to pay (WTP) : The maximum amount a customer is willing to pay for a company's goods or services Price : The actual p...

Parte III .  "Network effects benefit larger companies and their customers. Whoever gets to scale first will have a substantial advanta...

"The difference between WTP and price is value for the customer. ... In value-based thinking, price is not a determining factor of WTP....

"Willingness-to-pay (WTP) sits at the top end of the value stick. It represents the customer’s point of view. More specifically, it is ...

O meu caderno de apontamentos no final de uma das reuniões na semana passada. 1 - O ciclo de vida da relação com os clientes  Onde medir a p...

" Creates value for customers by raising their willingness to pay (WTP) ." Isto é voltar a uma imagem de 2011 sobre o vocabulário ...